subota, 17. studenoga 2007.

Usa business

Did you ever want to be one of those people with such presence that every time they walk into a room, the mood changes? Even before you see them, you can just sense they are there, that something’s different. This is a very powerful tool in the business world -- and it is what being a diva in business is all about.

To help you truly understand what I’m talking about, let me introduce you to the woman who taught me what this meant in the first place: my Aunt Joan. She is my mother’s twin sister, and often referred to as the “first lady of licensing.” In her own business for the last twenty years, she started working with the leading apparel firms and most widely recognized international brands when women still held reign over the secretarial pools. She was clearly an enigma in a world dominated by executive men, but Joan was never one to take things lying down, especially when it affected the respect she earned from other people.

Joan is one of those people who look perfect all the time. A typical outfit for her is a crisp collared shirt, possibly covered with a thin V-neck sweater, topped off with a stunning, perfectly fitted, constructed jacket. A top designer’s label is usually tucked out of sight behind the nape of her neck. Then there is usually a modest- length skirt or sometimes a pair of slim pants in another beautiful fabric, falling onto an immaculately cared for set of delicate leather or suede heels. Accessories are also essential: There is always a coordinated handbag that accents the outfit, and the rims on her glasses perfectly match every piece of jewelry from the elegant necklace to the watch on her tiny left wrist.

Over the years I’ve come to learn a few of her trade secrets, and they are worth thinking about for anyone looking to become a business diva themselves. Having money does help, but it’s the attention to detail, sense of personal style, glowing personality and exuberant confidence that makes a diva, well, a diva. Here’s a little help from Aunt Joan:

Attention to Detail

• Your clothing and accessories should be immaculately taken care of.
• Always have everything clean, pressed and ready to go.
• Keep your living, work and travel space (hotel rooms) ready for visitors at any time.
• Take the time to plan so events, meetings and projects go flawlessly.
• Know exactly what you want, and be direct with people if you expect to get it.

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